If you’re on the lookout for a way to showcase your brand’s duality, an ambigram might just be the perfect solution! It’s a clever graphic design element that can be read from two distinct perspectives. Even if ‘ambigram’ is the term we hear most, knowing ‘symbiotogram’ might come in handy when discussing this fascinating form of word art.
The term ‘symbiotogram’ emphasizes the balanced relationship between these two interpretations, each coexisting and complementing the other within the same design. This term, while less commonly used, still refers to the same captivating designs that can be interpreted as one word or phrase when read in one direction, and an entirely different word or phrase when flipped or mirrored. Pretty cool, right?Īmbigrams are also often referred to as ‘symbiotograms’. Most of the time, you can read them both upright and upside-down. Well, ambigrams are these fascinating calligraphic designs that appear the same when viewed from different directions. Selecting a region changes the language and/or content on, you might be wondering, what exactly is an ambigram and how can you design one? Need more inspiration before you jump in? Take a look at Behance and see what other artists are creating. Making it meaningful and legible makes all the difference in the world. Now you’re ready to attempt an ambigram design of your own. These programs can inspire a new combination of letters or help you solve design problems that arise when rotating or flipping letters upside down. If you’re looking for inspiration for your ambigram tattoo, don’t be afraid to reference ambigram generators like. Ambigram logos are also memorable and can help companies stand out from their competition.Īs optical illusions, ambigrams are popular designs for tattoos. Pander calls ambigrams a branding palindrome, “where logos and graphic design become a real art form, because you have to twist your mind and break or bend the rules to make it work.” Brands may want ambigram logos since they can hide a secondary meaning or convey a message beyond a simple brand name. “ where logos and graphic design become a real art form, because you have to twist your mind and break or bend the rules.” Outside of popular book covers, you’ll most often spot ambigrams as logo designs or tattoos. In fact, Brown named his main character after artist Langdon, who helped foster the development of ambigram designs. The design style features in the plot of Brown’s The Da Vinci Code, and one adorns the cover of his book Angels & Demons. They have since been made famous in popular culture by author Dan Brown in his novels and artist John Langdon.
Hofstadter, who described them as calligraphic designs that manage to squeeze in two different readings. Ambigrams were first referenced by Douglas R.
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